New special area for visual merchandising at EuroShop 2026
In Hall 10, visitors can look forward to a new, interactive special area dedicated to visual merchandising (VM). Designed by the School of Advertising Design, this new focus invites visitors to get involved, experience the topic first-hand and linger.
Highlights such as a mannequin café, a selfie spot and a runway create space for inspiration, exchange and creative presentations. The concept is rounded out by the clustered placement of all mannequin companies – ensuring clear orientation and a concise overview of the market.
