I had the privilege of attending the opening of BIOGENA's new flagship store in Düsseldorf. I was immediately impressed by the way light and space harmonize in the new store, because for me, lighting plays a major role in the atmosphere and perception of products in retail.
The concept of BIOGENA PLAZA makes health tangible: I was able to see for myself how visitors can explore everything from micronutrient expertise and wellbeing checks to modern longevity applications – offerings that promote health, vitality, and age-appropriate wellbeing. Individual consulting, scientifically based solutions, and wellbeing offerings are directly experienced. The leadership team officially opened the store by cutting a red ribbon together.
