The best visual merchandising concepts of the VM&RD Retail Design Awards 2025

This showcase combines opulent jewelry presentation with cultural narrative power. At the center are three monumental jewelry busts in front of a stylized palace architecture, inspired by Indian architecture. The scenery plays with contrasting colors - strong coral red, gold and turquoise – which create a festive, almost royal impression. Fine details such as carved balconies, domes, palm trees and floral ornaments stage the jewelry as part of a culturally rooted narrative.

This wall design is a powerful visual statement in the style of a pop art collage that immediately catches the eye. Iconic Wrangler advertising motifs from recent decades have been arranged over a large area to create an emotionally charged visual world – with strong colors, eye-catching typography and a nostalgic 70s/80s vibe. Classic print motifs, poster aesthetics, photo collages and bright LED frames were used. The aim is to showcase the brand's heritage, authenticity and sense of adventure – in the sense of walk-in brand storytelling. The effect is loud, young, energetic and “instagrammable”.

This elaborate ceiling construction of the chandelier is a sensual, almost fairytale-like production. The floral elements consist of oversized, handmade blossoms in creamy white, decorated with pearls that sparkle like dewdrops – a symbol of purity and elegance. The floating hummingbirds made of shimmering silvery scales lend the scene movement and a touch of magic. The installation invites you to marvel and, as a haute couture décor, fits in with luxurious brand worlds.

This staging lends the product an almost spiritual aura – carried by floating lightness and delicate aesthetics. The focus is on stylized lotus blossoms in pure white, whose fine leaves carry the jewelry busts as if on a cloud. The background design with flowing, sand-colored floral lines enhances the dynamism and elegance of the overall picture. The purist, delicate design underlines the value of the products – perfect for exclusive one-off pieces.

This window display combines natural beauty with a clear, luxurious aesthetic – ideal for a discerning target group in the beauty segment. The golden product bottle takes center stage, framed by a symmetrical structure. The round, small pedestals in white and gold highlight the individual products. Floral decorations are reminiscent of botanical illustrations.