Overview: Retail Marketing

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An ALDI employee juggles with colorful cubes; Copyright: ALDI SÜD

Recruitment marketing: How retailers attract young talent


The competition for qualified junior staff and tech talent is tougher than ever. Leading retail companies are therefore relying on creative and innovative HR marketing strategies.
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A smartphone with the Albertsons app open; Copyright: Business Wire

Albertsons Companies wins award for best shopping and retail app


The retailer was voted the ‘People’s Voice’ winner for its mobile app. Albertsons has been updating and redesigning the app to create a seamless digital shopping experience.
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Image of a virtual supermarket; Copyright: ILR/Uni Bonn

Nudging in a virtual supermarket for more animal welfare


It may be possible to change the purchasing behavior of consumers noticeably using some simple strategies. At least this is what a study, carried out by the University of Bonn and the Technical University of Munich, indicates.
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A white letterbox with a lawn in the background; Copyright: Mikaela Wiedenhoff / Unsplash

Consumers have an emotional connection with direct mail ads


A new consumer survey illustrates why print advertisements remain in style. They play a critical and emotional role in how consumers choose to purchase from brands.
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A person holds a smartphone on which an online store is open; Copyright: pexels / cottonbro studio

Online retailers: more than 80% of shoppers had poor experiences


The “2024 Online Retail Trends Report" surveyed consumers about their recent online shopping experiences: most of them said that online retailers failed to meet their expectations.
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 A counter of a small café with a fully automatic coffee machine and drinks list,

Customer centricity paves new paths for the car industry


The traditional car trade is rapidly being overtaken by innovative marketing concepts. The electric car brand NIO from Shanghai, for example, is fully committed to customer centricity and community building.
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Al-Futtaim IKEA Store of Tomorrow; Copyright: Al-Futtaim IKEA

Al-Futtaim IKEA unveils the Store of Tomorrow: A playground for families


Al-Futtaim IKEA announces the launch of its innovative "Store of Tomorrow," revolutionizing the retail landscape with a focus on play, exploration and family-friendly experiences.
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A robot stands in front of a wine rack with the text

The "Concept Store" at ProWein 2024 showcases innovations for the wine trade


A "concept store" will be on display at the ProWein 2024 wine and spirits trade fair. Suppliers will show ways in which product presentation and the sales process in the wine trade can be improved.
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A smiling person sitting in a food delivery vehicle; Copyright: SPAR South Africa

SPAR South Africa redefines local shopping through partnerships


SPAR South Africa is forming partnerships with local providers to power its SPAR2U delivery service in under-served areas (townships) across the country.
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A modern Lotus dealership with a large screen, seating and a product display on the sides of the room; Copyright: mediaman

How e-car brands are revolutionizing retail in China


Discover how e-car brand stores redefine the shopping encounter, wowing customers with immersive experiences.
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