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DIMENSION SHOPFITTING & STORE DESIGN: BRINGING MOVEMENT TO YOUR IMAGINATION

How do you envision the store of tomorrow? Certainly, no longer as a pure shopping location. How about a Third Place as a hotspot for urban life? A pop-up marketplace with an ever-changing experience? A feel-good location full of emotion? Create experience venues for all the senses.

Look forward to inspiring shopfitting, store design and visual merchandising.

Whether you are attending for the umpteenth time or the first, you will immediately experience this Dimension for what it is: an absolute fantasy mover. The best architects, designers, planners and manufacturers outdo each other with uniquely designed stands and presentations that have been thought out down to the last detail.

Discover new materials and surprising solutions for sustainability. Be inspired by temporary design or modular concepts. Experience how nature is the inspiration for shapes and functions. And don't be surprised when you discover: Lots of digital! EuroShop: The festival that awakens the senses.

What is EuroShop? What do the Dimensions mean?

You can find answers here!

SHOPFITTING & STORE DESIGN: THE DIMENSION FOR STORE FURNISHINGS AND DECORATION

Our exhibitors in the Dimension Shopfitting & Store Design will show you what matters when it comes to shopfitting and furnishing in retail. Whether the right mannequins, decorative busts, fashion torsos or other accessories for mannequins: Our experts know how to make your shop window an eye-catcher and help you with your layout. Also for the interior of your store you will find the right partner as well as inspirations and the latest innovations around shopfitting, wall systems and shelves, sales materials and store concepts.

SHOPFITTING & STORE DESIGN AT EUROSHOP: IMPRESSIONS AND INSIGHTS

Architecture, furniture, decoration: the design of a store determines its atmosphere, its effect on consumers. Exhibitors at the Shopfitting & Store Design dimension offer an incredible range of solutions and expertise to help you make your store the Place-To-Be. We've captured some highlights and insights in our video coverage.
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Captivating store design – shopping with all the senses

At EuroShop 2023, we asked store design experts for their tips for retailers. Watch our video to learn how you can use shop fitting and decoration to make shopping in your store an experience for all the senses.

Designer's Village – Creative minds from all over the world

At Designer's Village, companies showcased today's shopfitting innovations and take a look at tomorrow's trends. For our highlight tour, we asked three exhibitors about their experiences in the industry.

Vans Europe pop-up store: a phygital experience

When developing a store concept, it is important not to think in separate digital and physical worlds. James Damian and Paolo Tiani from Grottini use the example of a pop-up store for Vans Europe to show how  design is linked to the new "phygital" retail strategies.

After COVID: How brands brought people back to the stores

Whether it's retail, restaurants or banks, photographer Richard Cadan has shown several examples of how brands have managed to create unique customer experiences and keep physical stores afloat during the difficult times of the pandemic.

Are you curious about even more input on current retail trends? We recommend the presentations on the EuroShop 2023 Stages. In our on-demand offer you can watch the talks of the Store Design Stage; Retail Technology Stage, Connected Retail Stage and the Expo + Event Stage online.
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More up-to-date content for your inspiration

Let EuroShop.mag inspire you with brand new trends and illustrative photo galleries on shopfitting, store design and visual merchandising!
The façade of the Zwaan Boutique with large display windows and a door decorated with plants and minimalist elements; Copyright: Eshita Marwah

Shop Fitting, Store Design & Visual Merchandising

Flagship boutique Zwaan inspires Delhi with elaborate store design

A modern interior with minimalist wooden shelves and red architectural elements, combined with simple wooden furniture; copyright: Quantum Space

Shop Fitting, Store Design & Visual Merchandising

Excellent retail designs celebrate Chinese culture
View of the industrial-design coffee bar across wooden tables and chairs and benches; Copyright: Jose Miguel Gonzalez / Apertura Arquitectonica

Shop Fitting, Store Design & Visual Merchandising

This coffee shop design is an ode to Mexican coffee culture

WHICH PRODUCTS CAN BE FOUND IN THE DIMENSION SHOPFITTING & STORE DESIGN?

Store planning starts with good project management and successful interior architecture. But do you also have the smaller things in mind, such as seating, hangers, shopping carts or baskets? At EuroShop 2026 at Messe Düsseldorf, the all-round package for your optimal store design awaits you. Get your hands on it!

THE PRODUCT CATEGORIES OF DIMENSION SHOPFITTING & STORE DESIGN

The Dimension Shopfitting & Store Design at EuroShop contains the following product categories:

 

Store Design

  • Shop architecture and store design
  • Shop planning
  • Project management

Visual Merchandising

  • Mannequins/figures
  • Display heads and busts
  • Torsos
  • Body frames, hangers
  • Accessories for mannequins and figures
  • Decorating and visual merchandising services
  • Visual merchandising software

Shop Fitting

  • Seating
  • Merchandise presentation tables
  • Mirrors and mirror systems
  • Garment display racks, display stands
  • Fitting rooms
  • Sales containers
  • Sales counters
  • Showcases, display cases
  • Wall systems
  • Shelf systems
  • Heavy-duty shelving
  • Packaging equipment
  • Indoor playrooms
  • Free standing fixtures
  • Customer guidance system

Shopping Trolleys and Baskets

  • Shopping trolleys
  • Shopping baskets
  • Shopping trolley parking boxes
  • Cleaning of shopping trolleys
  • Castors and wheels for shopping trolleys
  • Shopping trolley conveyors
  • Accessories for shopping trolleys

 

A store design concept. Different stands in bright colors; copyright: Messe Düsseldorf
Many mannequins shown in everyday movements; copyright: Messe Düsseldorf/Wiese
Shopping carts in different colors and shapes ; copyright: Messe Düsseldorf/Wiese
Store design for a bakery, with various baked goods; copyright: Messe Düsseldorf
Mannequins with lizard heads, visitors in front; copyright: Messe Düsseldorf/Wiese
Three glass boxes, in the background various leaves; copyright: Messe Düsseldorf/Wiese
A scanner for goods, attached to a shopping cart; copyright: Messe Düsseldorf/Wiese
Mannequins in fashionable clothing and presented on pedestals.; copyright: Messe Düsseldorf/Wiese
Two mannequins in swimwear standing on surfboards; copyright: Messe Düsseldorf/Wiese
One completely yellow mannequin and one with golden hair; copyright: Messe Düsseldorf/Wiese

THE HOT TOPICS OF EUROSHOP

Woman taking a selfie in front of a beautifully designed screen ; copyright: Messe Düsseldorf

Experience

Store concept in the style of a weekly market, lots of vegetables, surfaces mainly made of wood. Furthermore, many hanging lamps; Copyright: Messe Düsseldorf

Vital City Centers
Two women standing at the fair, one woman holding a smartphone in one hand and a package in the other ; copyright: Messe Düsseldorf

Sustainability
A glass surface with writing ; copyright: Messe Düsseldorf

Energy Management
A woman is talking to a man in the background a cash register and baked goods can be seen ; copyright: Messe Düsseldorf

Smart Store
Woman in front of AR-Mirror; copyright: Messe Düsseldorf/Andreas Wiese

Connected Retail
Rainbow wall on the right and on the left 3 visitors of the fair; copyright: Messe Düsseldorf/Andreas Wiese

Third Places
Two women standing at the fair, one woman holding a smartphone in one hand and a package in the other ; copyright: Messe Düsseldorf

Customer Centricity

NUMBERS YOU CAN COUNT ON.

Exhibitors
Visitors
Exhibition space (m2)

WHAT IS THE EUROSHOP TRADE FAIR IN DÜSSELDORF?

At EuroShop, the world's leading retail trade show, exhibitors offer their products and solutions for the retail industry. With its product categories, the trade fair covers the latest trends in retail.


In addition to store fittings, technological solutions for stationary trade, but also online trade (e-commerce) play an important role. In addition, there are sales promotion and advertising materials, products for the food trade and retail gastronomy. Energy management, event marketing and trade show booth design are also central themes at EuroShop.

The range of products and services for the retail sector is supplemented by events such as presentations and awards ceremonies, as well as special areas, for example for start-ups.

WHAT ARE THE EUROSHOP DIMENSIONS?

The dimensions map the product ranges at the EuroShop trade show. Each of these experience dimensions groups together product categories on specific topics, where visitors can quickly and easily find the solutions they are looking for.

The EuroShop product range is divided into the following dimensions:

  • Shopfitting & Store Design
  • Lighting
  • EuroCIS (Retail Technology)
  • Retail Marketing
  • Expo & Event Marketing
  • Food Service Equipment
  • Refrigeration & Energy Management