Menu

EXPO & EVENT MARKETING

This dimension is the top location for live communication. Exactly the right stage for you and your performance. After all, you have the right solution, the right technology and the unique idea for every event.

Experience it first-hand: Expo & Event Marketing that inspires.

This dimension lives the live – intense, unique, authentic. Whether you are looking for unique live communication or a holistically designed brand experience, you will find what you need here, from state-of-the-art exhibition stand construction to revolutionary event technology. Innovative, forward-looking formats that enable trade fairs and events to perform successfully in the age of digitalisation and festivalisation.

Stage your integrated brand experience, cross-media networked and with state-of-the-art communication design for an inspiring performance. So many cool moves for your creativity – in your top location for live communication. At the world's largest retail industry festival of its kind.

What is the EuroShop? What do the dimensions mean?

You can find answers here!

THE DIMENSION AROUND COMMUNICATION DESIGN AND EVENT EQUIPMENT

You want to create an unforgettable appearance, but still need a few tips on event technology or expo marketing to make your brand communication perfect? Then you've come to the right place in our Expo & Event Marketing dimension. Our experts will show you how to be remembered with the optimal trade fair and event construction!

EXPO & EVENT MARKETING AT EUROSHOP: IMPRESSIONS AND INSIGHTS

Experiences stay in the memory and multisensory perceptions generate attention. Dimension Expo & Event Marketing has a lot to offer that can excite people and turn them into fans of brands and businesses. We've captured some highlights and insights in our video coverage that help design trade show displays and events with long-lasting impact.
To the reporting

Interactive, exciting, captivating – trade show design & event marketing.

The metaverse with AR and VR or pop-up stores, events and trade show booths offer many ways to engage consumers. We took a look at some of the possibilities and spoke with some industry insiders.

Bringing experiences to life

As the events industry returns to normal after the pandemic, real experiences are becoming increasingly important to consumers. We spoke with two experts who know how to turn events into experiences for all the senses.

Expensive, rigid and complex: How in-person events could reinvent themselves

Measurability in live communication: in-person events, as Dr. Christian Coppeneur-Gülz from WWM GmbH calls them, don't have it easy, yet he sees opportunities to revive them. He divides his concept into three parts: the knock-down, the preparation and the revenge.

Experiential marketing and young leaders of tomorrow

Effectiv and quick: Kay Madan from XS worldwide and Martin from Inside talk about young leaders of tomorrow. What aspects of the industry are particularly attractive to young talents? In order to be noticed and to stand out from the competition, one keyword is important: human attention span.

Are you curious about even more input on current retail trends? We recommend the presentations on the stages of EuroShop 2023. In our on-demand offer you can watch the talks of the Expo + Event Stage, Retail Technology Stage, Connected Retail Stage and the Store Design Stage online.
To the on-demand offer

More up-to-date content for your inspiration

Find inspiration in our EuroShop.mag with hot trends and practical articles on trade fair construction, event marketing, brand communication and live events!
A miniature installation of a skate park in the shape of a wave, through which skaters ride, in a shop window at Selfridges; Copyright: Selfridges

Expo & Event Marketing

Event marketing: the 2024 Summer Olympics in retail

The OCTAlux stand by OCTANORM; Copyright: MWSYSTEM

Expo & Event Marketing

System stand construction: The magic of trade fair construction
A completely yellow booth in an exhibition hall; Copyright: Maister

Expo & Event Marketing

How do I turn trade fair visitors into customers?

WHICH PRODUCTS AND SOLUTIONS CAN BE FOUND IN THE DIMENSION EXPO & EVENT MARKETING?

Trade fair and event planning starts with the right business set-up, but visual, stage, lighting and sound technology also play a crucial role. Not to forget: The be-all and end-all remains the interaction with your potential customers and clients. At EuroShop 2026, together with experts from marketing and promotion event agencies, we will show you what is important in the conception around your brand communication. We will bring you together exclusively with the first-class trade show construction and assembly companies and show you what digital solutions are available for physical, virtual and hybrid events!

THE PRODUCT CATEGORIES OF THE DIMENSION EXPO & EVENT MARKETING

The Expo- & Eventmarketing Dimension at EuroShop contains the following product categories:


Exhibition stand construction/event construction

  • 3-D CAD systems
  • Display manufacturers
  • Trade fair contractors
  • Installation companies
  • System manufacturers
  • Suppliers for exhibition stand construction
  • Decoration construction/stage construction
  • Marquees

Communication design

  • Planning and design
  • Brand communication
  • Theme displays
  • Virtual design

Brand communication and live communication

  • Communications agencies
  • Marketing event agencies
  • Promotion/sales agencies
  • Digital solutions
  • Hybrid events
  • Virtual events
  • Digital conferences
  • Content programing

Software solutions

  • Hosting services
  • Hardware and infrastructure solutions
  • Digital signages

Event engineering

  • Imaging
  • Stage engineering
  • Lighting engineering
  • Media and AV engineering
  • Projection engineering
  • Special effects
  • Sound engineering
  • Production companies

Furnishing

  • Flowers and decoration
  • Flooring/cavity floors
  • Decoration construction
  • Double-storey systems
  • Graphics, signage, banners
  • Rented furniture/furnishings
  • Staircase systems
  • Fabrics, films, sails
  • Wall systems, ceiling systems
A woman with purple hair makes a kissing mouth; copyright: Messe Düsseldorf/Wiese
Multiple digital screens and reflections overlay each other; copyright: Messe Düsseldorf/Wiese
A tunnel at a trade fair consisting of a round-shaped LED wall; copyright: Messe Düsseldorf/Wiese.
In the foreground a blurred head of a man, behind it illuminated LED walls; copyright: Messe Düsseldorf/Wiese
An LED wall showing a giant stylized bird of paradise flower; copyright: Messe Düsseldorf/Wiese.
Multiple digital screens and reflections overlay each other; copyright: Messe Düsseldorf/Wiese

THE HOT TOPICS OF EUROSHOP

Woman taking a selfie in front of a beautifully designed screen ; copyright: Messe Düsseldorf

Experience

Store concept in the style of a weekly market, lots of vegetables, surfaces mainly made of wood. Furthermore, many hanging lamps; Copyright: Messe Düsseldorf

Vital City Centers
A woman is talking to a man in the background a cash register and baked goods can be seen ; copyright: Messe Düsseldorf

Smart Store
Woman in front of AR-Mirror; copyright: Messe Düsseldorf/Andreas Wiese

Connected Retail
A glass surface with writing ; copyright: Messe Düsseldorf

Energy Management
Two women standing at the fair, one woman holding a smartphone in one hand and a package in the other ; copyright: Messe Düsseldorf

Customer Centricity
Rainbow wall on the right and on the left 3 visitors of the fair; copyright: Messe Düsseldorf/Andreas Wiese

Third Places
Two women standing at the fair, one woman holding a smartphone in one hand and a package in the other ; copyright: Messe Düsseldorf

Sustainability

NUMBERS YOU CAN COUNT ON.

Exhibitors
Visitors
Exhibition space (m2)

WHAT IS THE EUROSHOP TRADE FAIR IN DÜSSELDORF?

At EuroShop, the world's leading retail trade show, exhibitors offer their products and solutions for the retail industry. With its product categories, the trade fair covers the latest trends in retail.

 

In addition to store fittings, technological solutions for stationary trade, but also online trade (e-commerce) play an important role. In addition, there are sales promotion and advertising materials, products for the food trade and retail gastronomy. Energy management, event marketing and trade show booth design are also central themes at EuroShop.

 

The range of products and services for the retail sector is supplemented by events such as presentations and awards ceremonies, as well as special areas, for example for start-ups.

WHAT ARE THE EUROSHOP DIMENSIONS?

The dimensions map the product ranges at the EuroShop trade show. Each of these experience dimensions groups together product categories on specific topics, where visitors can quickly and easily find the solutions they are looking for.

The EuroShop product range is divided into the following dimensions:

  • Shop Fitting & Store Design
  • Lighting
  • EuroCIS (Retail Technology)
  • Retail Marketing
  • Expo & Event Marketing
  • Food Service Equipment
  • Refrigeration & Energy Management