Menu
Projected image of a sports shoe on a glass pane; copyright: Messe Düsseldorf/Andreas Wiese

Marketing

In the Marketing section, you will find exciting articles on best-practice examples from retail marketing and brand communication. This includes topics such as digital and content marketing, omnichannel strategies and social media, as well as point-of-sale marketing and city marketing.
A mountain biker rides on a rocky path in an alpine landscape; Copyright: Adobe Express

Retail Marketing

Consumer spending: the experience economy booms

The Apple Marina Bay Sands Store in front of the Singapore skyline; Copyright: Elke Moebius

Retail Marketing

Singapore's shopping destinations offer architecture, action and adventure
A person holds a red-blue horseshoe magnet over a group of wooden game pieces, with one red piece highlighted by the magnet; Copyright: Envato/JoPanwatD

Retail Marketing

Next-gen features for retail loyalty programs
An ALDI employee juggles with colorful cubes; Copyright: ALDI SÜD

Retail Marketing

Recruitment marketing: How retailers attract young talent
 

Digital Marketing

A busy street at night, illuminated by colorful billboards, with a advertising screen in the foreground; Copyright: Adobe Stock

Retail Marketing

How retail media is revolutionizing the advertising market

A smartphone with the Albertsons app open; Copyright: Business Wire

Retail Marketing

Albertsons Companies wins award for best shopping and retail app
A person holds a smartphone on which an online store is open; Copyright: pexels / cottonbro studio

Retail Marketing

Online retailers: more than 80% of shoppers had poor experiences
Walmart logo and Unity logo are seen together on a dark blue background; Copyright: Walmart

Retail Marketing

Walmart and Unity to bring immersive commerce to games and apps
 

POS-Marketing

Image of a virtual supermarket; Copyright: ILR/Uni Bonn

Retail Marketing

Nudging in a virtual supermarket for more animal welfare

Al-Futtaim IKEA Store of Tomorrow; Copyright: Al-Futtaim IKEA

Retail Marketing

Al-Futtaim IKEA unveils the Store of Tomorrow: A playground for families
A robot stands in front of a wine rack with the text

Retail Marketing

The "Concept Store" at ProWein 2024 showcases innovations for the wine trade
An Aldi Store in Manchester with a sleigh parking space installed on top; Copyright: Aldi UK

Retail Marketing

Santa's parking space spotted at Aldi

Other sections of the EuroShop.mag:

A row of wooden hangers, from which hang fabrics in various shades of green; copyright: Messe Düsseldorf/Andreas Wiese

INSTORE

To the articles
A handheld scanner standing in its holder and emitting red laser light; copyright: Messe Düsseldorf/Andreas Wiese

TECHNOLOGY

To the articles
A person shot from behind using a smartphone camera to capture colorful colors and a person; copyright: Messe Düsseldorf/Andreas Wiese

EXPO

To the contributions

WHAT TOPICS DOES THE MARKETING SECTION OF EUROSHOP.MAG COVER?

The Marketing section of EuroShop.mag offers you information and articles presenting marketing solutions and strategies for sales promotion, both for the point of sale and for digital marketing.

Marketing solutions for the point of sale include digital signage and customer terminals, scent and audio marketing, and physical advertising media and displays for product presentation.

The area of digital marketing is not neglected either, here you will find offers for online marketing, mobile marketing as well as loyalty management.

EuroShop.mag is the online magazine of EuroShop, The World's No. 1 Retail Trade Fair. In videos, photo galleries, interviews, and news, we report on the latest news and interesting facts from the world of retail.

WHAT IS THE EUROSHOP TRADE FAIR IN DÜSSELDORF?

At EuroShop, the world's leading retail trade show, exhibitors offer their products and solutions for the retail industry. The trade show covers the latest trends in retail with its product categories, which are divided into eight experience dimensions.

In addition to store fittings, technological solutions for stationary retail, but also for online retail (e-commerce) play an important role. Added to this are marketing, sales promotion and advertising materials, food service products for the food trade and retail catering. Energy management, event marketing and trade show booth design are also central themes at EuroShop.

The range of products and services for the retail sector is supplemented by events such as lectures and awards ceremonies as well as special areas, for example for start-ups.

WHAT ARE THE EUROSHOP DIMENSIONS?

The dimensions represent the product ranges at the EuroShop trade show. Each of these experience dimensions groups together product categories on specific topics, where visitors can quickly and easily find the solutions they are looking for.

The dimensions of EuroShop: