Welcome to the Media & News section of EuroShop

In our press section you will find everything journalists need for reporting on EuroShop.

Read about the latest trends in the retail industry in our news section. News from the exhibiting companies and specialised articles from the EuroShop editorial team will keep you up to date.

Browse through our online magazine, EuroShop.mag. Here you will find exciting news, articles and interviews on the whole range of topics that are important for retailers: from store design, lighting and retail marketing to retail technology, refrigeration and food services to event marketing.

We report on the trade fairs in video reports, tours and interviews. Take a look back at the highlights of EuroShop 2023 to find out what you can expect when you visit the trade fair.

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Press

Press materials and services

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News

Updates from the exhibitors at EuroShop

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Review

Highlights from the reporting on the last trade fair

To the review of EuroShop 2023

EuroShop newsticker – Updates on EuroShop 2026

A woman in a suit operates a cash register at a booth at EuroShop 1968, while a man next to her shows a brochure; copyright: Messe Düsseldorf

EuroShop 1968 – a rare glimpse into the history of retail

This archive film shows impressions of EuroShop 1968 and offers a unique glimpse into the beginnings of modern retail.

Salesroom made of dark wood with three open wooden lockers displaying sweatshirts, caps, and shoes, next to a small table with chairs; copyright: beta-web/Pott

Retail as a meeting place: how Another Cotton Lab connects community and experience

At the trade press day for EuroShop 2026, Another Cotton Lab demonstrated how event marketing and retail interact in the flagship store.

Two mannequins dressed in purple clothing – one in a hoodie and the other in a fluffy coat – stand close together in front of mirrors in a purple exhibition space.

Special Area VM Experience at EuroShop 2026

In Hall 10, visitors will experience interactive stations such as the Mannequin Café, Selfie Spot, and Catwalk, which invite them to participate.a

Modern ham bar in a grocery store with counter, bar stools, hanging ham legs, and employees preparing meat products; copyright: Zurheide

Shopping, savouring, socialising – retail gastronomy in Düsseldorf

The trade press day at EuroShop 2026 included a visit to Edeka Zurheide on the Kö, which exemplifies how closely shopping and gastronomy interact today.

The image shows several smartphone screens with the EuroShop app on a white background; on the left, the text reads “Discover the versatility of EuroShop anytime, anywhere” in black letters.

The new EuroShop app is here – just in time for EuroShop 2026

The EuroShop app is your digital companion at the trade show: find exhibitors and products, save your favorites, and discover personalized recommendations.

Modernly designed BIOGENA store with illuminated shelves and tables full of white product containers in a bright, minimalist interior.

Grand Opening of BIOGENA PLAZA Düsseldorf

In the new flagship store visitors can experience health, vitality, and wellbeing firsthand. The modern store concept combines consulting, science, and shopping.

Exhibition area with illuminated wooden shelves displaying various spotlights and ceiling lights in different colors and lighting moods; on the right in the foreground, a…

EuroShop 2026: Light Becomes an Experiential Factor

Modern lighting concepts shape the atmosphere and customer experience in retail. Visitors get a concise overview of solutions and trends.

A large group of conference participants sits close together in a modern event space, looking at the camera and laughingly raising their hands.

Workshop Days 2025 at the Konzeptwerkstatt

Participants from the bakery, butchery, and food service industries met in Mettingen. EuroShop 2026 also offers inspiration for the catering industry.

A group of business-minded people is standing on a staircase in front of a building entrance with the company sign 'Shopguard

Hej from Budapest! – EuroShop on Tour in Hungary

Personal exchange and inspiration were at the heart of the trip, with anticipation for EuroShop 2026 in Düsseldorf

A colorful, decorative hot air balloon hangs from the ceiling of a modern shopping center with an open, bright upper floor and large windows. Below it, there is an artfully designed.

Sanibonani from South Africa! – EuroShop on Tour in Capetown and Johannesburg

Elke Moebius visited inspiring retail and food service locations. Ideal for experiencing the importance of innovative retail and food service solutions.

Rock the Start-up Hub at EuroShop 2026

Are you a young, creative company with smart tech solutions for retail? Your spot awaits you right in the heart of the action at EuroCIS / Retail Technology Dimension: networking, visibility, and business included.

Hej från Sverige! – EuroShop on Tour in Skandinavia

EuroShop visited Stockholm. We talked about current retail trends that will also be on display at EuroShop 2026.

A person is pointing at a large monitor with colorful tables and KPI dashboards for retail performance analysis, including data on availability and store performance.

AI is becoming a strategic reality in retail

AI is becoming a strategic success factor in retail. At EuroShop 2026, visitors can experience firsthand how modern AI solutions are shaping the future of retail.

A group of elegantly dressed people stand smiling in front of a dark photo wall printed with the EuroShop and Messe Düsseldorf logos.

Marhaba from Dubai! – EuroShop on Tour in the MENA economic region

The MENA region is experiencing strong innovation momentum. Another highlight: the premiere of EuroShop Middle East.

Saluti da Milano! – EuroShop on Tour in Italy

Another stop on the EuroShop World Tour took us to Italy. Exhibitors, press, and partners were curious to find out what EuroShop 2026 has in store.

A person plugs the charging cable into the side charging socket of a green electric car; copyright: Adobe Express

Electromobility in retail – showcase your solutions at EuroShop 2026!

The special electric mobility area offers you, as an exhibitor, the perfect stage to present your solutions for tomorrow's mobility.

Bonjour from Paris! – The next wonderful stop on the EuroShop World Tour

I had a fantastic day in the French capital – including a creative celebration of EuroShop's 60th anniversary.

The ticket shop for EuroShop 2026 is now online!

Get your ticket directly on your smartphone. To celebrate our anniversary, the Day Ticket is available for only €60 – but only until December 31, 2025!

Start-up Hub – Become a headliner now!

Are you a young company looking to present your ideas on the biggest stage for the international retail industry? It's your stage!

Collage on sustainable store design: modern shelves with green accent colors, various material samples, and wooden boxes with fresh herb plants; copyright: Messe Düsseldorf / A. Wiese

Sustainability in shopfitting at EuroShop 2026

Environmentally conscious shopfitting is a major topic. Discover more about this in the Shopfitting dimension and on the Guided Tour Sustainable Store Design.

A chef demonstrates how to use a modern oven at a trade fair and explains its functions via a headset; copyright: Messe Düsseldorf/A. Wiese

Ready to serve – your stage for retail food service

Discover the Food Service Innovation Hub at EuroShop 2026 – the hotspot for retail, food service and gastronomy. Secure your exhibitor space now!

Participants in the EuroShop World Tour in Vienna watch a presentation on EuroShop 2026 at the historic Hotel The Leo Grand; copyright: Messe Düsseldorf

Retail in Vienna – between history and the future

In Vienna, one of the stops on the EuroShop World Tour, tradition met innovation. Forward-looking store concepts gave a preview of EuroShop 2026.

Mockup visual of the special Designers' Village area at EuroShop 2026; copyright: Messe Düsseldorf

Create impact at the Designers' Village at EuroShop 2026

The Designers' Village offers retail design specialists a platform to impress international decision-makers in the retail industry with visionary concepts.

Special areas for start-ups and young innovators at EuroShop 2026

Attention young companies: With the Start-up Hub and Young Innovators by BMWK, EuroShop offers two special areas to showcase new ideas.

Visitors walk through the exhibition hall with the Food Service Innovation Hub, exhibitor stands, and a coffee lounge; copyright: Messe Düsseldorf/A. Wiese

Innovations for retail food services at EuroShop 2026

Experience, digitalization, convenience – discover the solutions for these catering trends in the Food Service Equipment dimension at EuroShop.

EuroShop.mag

EuroShop.mag is the online magazine of EuroShop and EuroCIS. Here you can discover the latest articles from the world of retail and the EuroShop trade fair family. News, interviews and articles illustrate new trends and solutions from all dimensions of EuroShop.

A person behind a curved white counter prepares drinks while two customers stand in front of it and order in a warmly lit café area

Retail Marketing

Retail as a space for encounters and experiences: Three Düsseldorf stores in profile

A customer in a fashion store uses a large interactive touchscreen that displays a shirt with size and colour selection as well as a purchase button

Retail Technology

Showrooming technologies for experience-driven retail

A person hands over a box of fresh groceries, including broccoli, bell peppers, and canned goods, at the doorstep as part of a supermarket delivery.

Retail Marketing

Current state of grocery delivery services in Germany and beyond

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Retail Marketing

Influencer marketing for retailers

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With our social media channels, you will never miss any news again. Whether updates on EuroShop, news from the retail sector or other important information: always up-to-date and first-hand. We look forward to your posts, comments and messages.