The design of BÄRO luminaires is often praised – by retail designers, retailers from a wide range of industries and product design experts. It was most recently recognised with two awards for outstanding design quality at the renowned German Design Award, which is presented every year by the German Design Council.
The Ontero IC spotlights and the Intara IC semi-recessed luminaires from BÄRO's IC luminaire series received the coveted "Winner" award in the "Excellent Product Design –Lighting" category.
The jury judging the Ontero IC was not only impressed by the state-of-the-art lighting technology, which can also be conveniently controlled from a smartphone via Bluetooth LE, but also by the distinctive design: "With its clear, cylindrical shape, the spotlight has an elegant and timeless look and emphasises a modern interior design." And commenting on the Intara IC compact semi-recessed luminaire the jury said: "The round fitting harmonises with the simple, cylindrical body and both elements of the lamp form a highquality and elegant unit."
The awards are a confirmation of BÄRO's design strategy, which was realised in the IC series together with brains4design.
"We regard design as a strategic instrument of brand management," says Dr Sandra von Möller (managing director of BÄRO): "On the one hand, because BÄRO itself is positioned as a distinctive brand with high-quality products, and also because our lighting solutions help other retail brands to sharpen their profile."
"The German Design Award is one of the most prestigious design contests worldwide and is highly regarded in expert circles and
beyond," says Andrej Kupetz, managing director of the German Design Council. "Those who succeed in beating the high-quality competition demonstrate that they are among the very best."
The award ceremony for the German Design Award 2020 will take place on 7 February 2020 in Frankfurt during the Ambiente trade fair.
Exhibitor Data Sheet