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EuroShop 2026 – The Global Retail Festival

Become part of EuroShop 2026, the world's leading trade fair for the retail industry! EuroShop offers you a unique stage to present your solutions to the who's who of the international retail industry. Secure your place at the place where the future of retail is being shaped.

We have compiled practical tips and valuable information on the dimensions, specials and events at EuroShop so that you know at a glance what opportunities the trade fair offers you.

A hand scans a code at the scanner of an airlock; copywright: Andreas Wiese / Messe Düsseldorf

Online registration

Register quickly and easily as an exhibitor at the upcoming EuroShop!
To the registration
Visitors explore the EuroCIS exhibition halls; copyright: Andreas Wiese / Messe Düsseldorf

Stand cost calculator

Calculate directly what costs you can expect for your stand size.
Calculate fees
View from above of various exhibition stands and many visitors in an exhibition hall at EuroCIS; copyright: Andreas Wiese / Messe Düsseldorf

Product categories

Discover the cutting-edge focal points of EuroShop.
To the product categories

Seven dimensions of total performance.

Our offer: Your centre stage presence at EuroShop

Your arena: the EuroShop stages

The latest topics, trends and innovations will be discussed on the numerous stages at EuroShop. Where better to communicate your expertise and solutions directly to your target audience?

Find out more about our stages here soon!
Picture: A woman talks and gesticulates on a green stage in front of an audience, next to a screen with the EuroShop logo; copyright: Messe Düsseldorf/A. Wiese
Image: Visitors to EuroShop handle large white balls in a special black area; copyright: Messe Düsseldorf/A. Wiese

Something to explore: the special areas

Experts, innovators, start-ups and many more who are contributing to the retail industry with their ideas, visions and interactive experiences will meet in the special areas at EuroShop.

Find out more about our special areas here soon!

Take your pitch to the next level: Start-up hub

Show how your company goes beyond today – and helps shape the future of retail. Present your innovations in the start-up hub and become an indispensable partner for the retail sector.
Your place to kick-start your journey
Image: the Start-up hub logo at EuroShop, the trade fair for the retail sector; copyright: Messe Düsseldorf/A. Wiese
Image: A woman's shoe is placed on a pedestal, behind it a product page opens on the digital screen; copyright: Messe Düsseldorf/A. Wiese

A home for your solution: the product categories

Highly specialised developers and solution providers present a broad product portfolio and the latest innovations in all categories. EuroShop thus covers all the needs of the retail industry.

Good reasons for your participation

Several people, exhibitors and visitors, chat at a stand at EuroShop. Copyright: Messe Düsseldorf/Andreas Wiese

Reach your target group

50% of visitors to EuroShop 2023 came from the retail sector. What makes these contacts even more valuable is the high proportion from top management.
A holographic image of a colourful sneaker. Copyright: Messe Düsseldorf/Andreas Wiese

Hotspot for trends & innovations

For over 50 years, exhibitors have been presenting their new products and discussing the latest developments in the retail sector at EuroShop.

View from above of the entrance foyer of the EuroShop trade fair with many visitors streaming into the exhibition halls. Copyright: Messe Düsseldorf/Andreas Wiese

International profile

In 2023, 66% of visitors and 72% of exhibitors came from abroad. So networking opportunities across national borders are guaranteed.
A man and a woman talk while looking at a technical device. Copyright: Messe Düsseldorf/Andreas Wiese

Presence of the retail market leaders

EuroShop is a must-attend event for the who's who of the retail industry from the food, fashion and lifestyle, DIY, luxury brands and many more sectors.

Do you have any questions? Contact us

We will be happy to advise you on all questions relating to your registration and participation

Patricia Mechbal

Patricia Mechbal


Tel.: +49 211 4560-587
Fax: +49 211 4560-87587
Julian Bolz

Julian Bolz


Tel.: +49 211 4560-7282
Fax: +49 211 4560-877282
Kathrin Brüggemeier

Kathrin Brüggemeier


Tel.: +49 211 4560-586
Fax: +49 211 4560-87586
Jacqueline Paeßens

Jacky Paeßens


Tel.: +49 211 4560-523
Fax: +49 211 4560-87523